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FOR IMMEDIATE RELEASE
Coach O and GKLive.TV Announce Exclusive Streaming and Media Partnership
The partnership brings Coach O events to the GKSN / GKLive.TV Sports Network while integrating GKZiD athlete profiles, media tools and athlete-focused digital opportunities.
SPARTANBURG, S.C. — Coach O and GameKast LLC have announced an exclusive streaming and media partnership designed to expand the reach, presentation and athlete experience surrounding Coach O Track events.
Under the partnership, GameKast will serve as the exclusive streaming and media partner for covered Coach O events, with live and on-demand programming distributed through the GKSN / GKLive.TV Sports Network. The relationship combines Coach O established track-and-field event platform and community with GameKast’s live production, streaming, digital media and athlete-focused technology.
The partnership is designed to go beyond simply livestreaming meets. GameKast and Coach O will work together to build a repeatable media platform around participating events—creating stronger live coverage, replay and on-demand opportunities, athlete storytelling, event promotion and new opportunities for sponsors and partners.
“This is much bigger than putting cameras at a track meet,” said James Brady, Managing Partner of GameKast. “Coach O has built a trusted platform in track and field. Our goal is to combine that foundation with GKSN, GKLive.TV and GKZiD to create a modern sports-media environment that serves the event, the athletes, their families and the organizations that support them.”
GKZiD ATHLETE INTEGRATION
A major component of the partnership will be the integration of GKZiD, GameKast’s athlete identity and media platform.
GKZiD gives athletes a dedicated digital identity where they can build and maintain an athlete profile, organize media, develop their personal brand and create a growing record of their athletic journey. Coach O and GameKast will use participating events and digital campaigns to introduce athletes and families to GKZiD and encourage athletes to create, claim and actively use their profiles.
The integration creates a connection between competition and athlete media: events generate content, GKSN and GKLive.TV distribute coverage, and GKZiD provides athletes with a platform built around their identity and development. gkzid.com/coacho
BUILDING A TRACK & FIELD MEDIA NETWORK
The Coach O's relationship also represents the broader strategy behind GKSN: helping established sports organizations build media properties around their own events, athletes, audiences and brands.
Rather than relying exclusively on free social-media streams, participating organizations can use the GKSN infrastructure to create a more controlled viewing experience incorporating live broadcasts, on-demand content, event programming, athlete features, sponsorship opportunities and future digital products.
For Coach O, that means developing a consistent media presence that can grow across multiple events rather than treating each meet as an isolated broadcast.
ABOUT COACH O
Coach O is an established track-and-field event and technology platform serving athletes, coaches, teams, meet directors and families. Led by Charles “Coach O” Oliver, the organization brings decades of experience in track and field, event management, registration, marketing and meet operations.
Through its event-management platform and extensive relationships throughout the track-and-field community, Coach O supports competitions and organizations while helping connect athletes, coaches and families to professionally managed events.
The partnership with GameKast expands that foundation into live sports media, athlete storytelling and digital athlete development.
ABOUT GAMEKAST / GKSN
GameKast LLC is a sports-media and technology company focused on amateur, youth and emerging sports. Through GKLive.TV and the GKSN sports network platform, GameKast produces and distributes live and on-demand sports programming while helping event operators and sports organizations develop their own digital media networks. www.gksn.tv
GameKast’s operating philosophy is simple: DON’T JUST STREAM THE EVENT. BUILD YOUR NETWORK.
ABOUT GKZiD
GKZiD is GameKast’s athlete identity and media platform designed to give athletes a central digital home for their athletic identity, media and personal brand. GKZiD connects athlete profiles and media tools with events and sports organizations, creating a bridge between competition, content and long-term athlete visibility.
MEDIA CONTACT:
GameKast LLC
GKLive.TV / GKSN
