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NEW STORIES

GK Media and Coach O Track Announce Strategic Partnership to Launch the GKZiD Ambassador Program

NEW STORIES

FOR IMMEDIATE RELEASE

GK Media and Coach O Track Announce Strategic Partnership to Launch the GKZiD Ambassador Program

New partnership will help athletes receive, preserve, and share their sports stories through the GKZiD Media Locker.

SPARTANBURG, S.C. — July 14, 2026GK Media today announced a strategic partnership with Coach O Track to launch the GKZiD Ambassador Program, a nationwide initiative dedicated to helping athletes build their digital identity, receive their event media, preserve their athletic memories, and share their journey through the GKZiD Media Locker.

As a Founding GKZiD Ambassador Partner, Coach O Track will integrate the GKZiD platform and Media Locker throughout its events and athlete community, introducing athletes, families, coaches, photographers, and event partners to a new standard in sports media delivery.

Every year, millions of photos and videos are captured at sporting events, yet many athletes never receive the moments that define their careers. The GKZiD Media Locker was created to solve that problem by giving every athlete a secure, cloud-based destination to receive, organize, and share photos, videos, interviews, highlight clips, and memorable moments throughout their athletic journey.

Whether competing in youth sports, high school, college, amateur, or professional athletics, every athlete deserves one place to preserve their story.

"Too many athletes never receive the photos and videos captured during the biggest moments of their careers," said James Brady, Managing Partner of GK Media. "Our mission is simple: every athlete should have a permanent home for their sports memories. The GKZiD Media Locker gives athletes one place to receive, organize, preserve, and share the moments that matter most with family, friends, coaches, recruiters, and fans. Every race, every jump, every throw, and every personal best deserves to be remembered."

Through the GKZiD Ambassador Program, coaches, event directors, organizations, and sports influencers will introduce athletes to the platform while expanding access to professional media coverage across multiple sports nationwide.

"For more than 30 years, our mission has been to provide athletes with a first-class experience from registration through the finish line," said Charles "Coach O" Oliver, Founder of Coach O Track. "Partnering with GK Media allows us to take that experience even further. We're integrating GKZiD and the GKZiD Media Locker throughout the Coach O Track network so athletes can receive their media, preserve their accomplishments, and tell their story long after the competition ends. Every athlete deserves more than a result—they deserve a lasting record of their journey."

As part of the partnership, GK Media and Coach O Track will work together to expand athlete media services, increase event visibility, and create new opportunities for athletes to receive professional photography, live streams, videos, interviews, highlight content, and digital storytelling throughout the season.

The partnership also encourages professional photographers, media teams, and content creators covering Coach O Track events to participate in the GKZiD Media Locker ecosystem, helping deliver more content directly to athletes.

The GKZiD Ambassador Program is open to leaders across every sport, including track and field, golf, baseball, softball, basketball, volleyball, football, soccer, wrestling, lacrosse, cheer, equestrian, and many others.

As additional ambassador partners join the program, GK Media will continue expanding media coverage, athlete resources, and storytelling tools that help athletes build their personal brands while preserving the moments that matter most.

About GK Media 

GK Media is the sports media division of GameKast LLC, specializing in live event production, sports photography, athlete storytelling, social media content, and digital media technology. Through GKLive.TV, GKZiD, and the GKZiD Media Locker, GK Media helps athletes capture, organize, and share the moments that define their sports journey while helping sporting events deliver a first-class media experience.

About Coach O Track

Coach O Track, founded by Charles "Coach O" Oliver, is one of the nation's premier track and field event organizations. For more than three decades, Coach O has produced nationally recognized competitions while building trusted brands including Coach O Registration, Coach O Event Management, and Bags By Coach O. Today, thousands of athletes, coaches, schools, and organizations rely on Coach O services each season. Through its partnership with GK Media, Coach O Track is integrating the GKZiD Media Locker to help athletes receive, preserve, and share the moments that define their athletic journey.

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